Automated Model Tracking and Correction

Earlier this year, we had announced the launch of the Express Modeler solution in database marketing, which allowed for model development and deployment in hours.

We¬† are pleased to announce that we have augmented the Express Modeler’s capabilities by adding a model tracking and self -correction module. The new customized solution tracks the models performance across campaigns to historical benchmarks, measures deterioration and investigates predictor and population characteristics to identfy the reasons for the decline. Performance reports are automatically generated and delivered to the inboxes of key personnel. In addition, the solution has the option for automatic re-calibrating the model coefficients, to allow for ongoing corrections, and extend the time period before a full model rebuild is required.