Jigyasa Analytics Methodology research team has been working to develop a solution to this problem, and we are very happy to announce the launch of RapidMMM — a customized solution for quick and exhaustive development of  Marketing Mix Models. The RapidMMM approach uses proprietary alogrithms to run thousands of model iterations and come up with the best performing model within hours, and yet can be customized to individual business needs and nuances.

Without the use of these algorithms, it would take weeks to run all the iterations and this now allows us to develop models faster and more importantly, expand the scope of what can be investigated within the timeframe of a typical marketing mix model project.

Please join our sessions at NCDM 2012 or join one of our complementary webinars to find out more about our approach.

We  are pleased to announce that we have augmented the Express Modeler’s capabilities by adding a model tracking and self -correction module. The new customized solution tracks the models performance across campaigns to historical benchmarks, measures deterioration and investigates predictor and population characteristics to identfy the reasons for the decline. Performance reports are automatically generated and delivered to the inboxes of key personnel. In addition, the solution has the option for automatic re-calibrating the model coefficients, to allow for ongoing corrections, and extend the time period before a full model rebuild is required.

There are circumstances which require extremely quick turnaround times for models. Our customized Express Modeler solution, once set up, allows our clients to turnaround well performing and robust models in a matter of hours.
Our proprietary modeling utilities are embeddded in the tool, and their power is used to develop a model that is of a very high quality. This model can be used as the starting point of a modeling analysis, to be enhanced with human intelligence and business requirements, or in situations where fast production is imperative, be the end product in itself.

Over the past year, we have been fortunate to be able to help our clients with statistical modeling and data analytics in areas as diverse as customer acquisition and retention, retail optimization, circulation efficiency, sales forecasting and marketing mix modeling.

We are grateful to everyone for helping our business prosper in 2011. With your support we look forward to continued growth and prosperity in the coming year. On behalf of everyone on the Jigyasa Analytics team we would like to extend our thanks and warm wishes to all of our employees, clients, partners, friends and their families.

Season’s Greetings and best wishes for a Happy, Healthy and Prosperous New Year.