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RapidMMM- A solution for Marketing Mix Modeling

Jigyasa Analytics Is excited to announce the launch of RapidMMM, a customized turnkey solution for marketing mix modeling, that has the power to run thousands of model iterations and come up with the best performing model within hours and yet can be customized to individual business needs and nuances.
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Express Modeler Solution

Our Express Modeler Solution for database marketing has now been enhanced to automatically track model performance across campaigns, identify problems and re-calibrate the models to extend their shelf life.
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Partnership with WCAI

Jigyasa Analytics is an implementation partner for Wharton Customer Analytics Inititiative(WCAI). WCAI has a unique program which brings the industry and academia together to solve some of the more challenging problems related to acquiring, engaging and retaining customers. Jigyasa Analytics will help implement the solutions developed by the academic researchers.

2011 Hearst Challenge

Jigyasa Analytics (then called Thinkalytics) was the home of the 2011 Hearst Challenge. This major datamining competition was sponsored by Hearst Magazines, DMA Analytics Council and WCAI
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Customer Value Modeling

Jigyasa Analytics helped a major mortgage servicing firm develop a suite of of customer value models to optimize the cross sell offers made to their customer base
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