Please click on the titles to read the papers:
Marketing Mix Modeling : Challenges and Techniques: Presented at the SESUG Conference, October 2008
Optimizations in Marketing Mix Modeling: Presented at the NESUG Conference, September 2008. Presented at the SESUG Conference, October 2008, Presented at the SAS Global Forum, March 2009
Using Generalized Additive Models in Marketing Mix Modeling: Presented at the NESUG Conference, November 2010.
Best Practices For Developing a Customer Livetime Value Framework Information Management, June 2011.
A comparison of PDLREG and GAM procedures in Measuring Dynamic Effects NESUG 2011, October 2011.
Implementing A Customer Lifetime Value Framework in SAS NESUG 2011, October 2011.