White Papers

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Marketing Mix Modeling : Challenges and Techniques: Presented at the SESUG Conference, October 2008

Optimizations in Marketing Mix Modeling: Presented at the NESUG Conference, September 2008. Presented at the SESUG Conference, October 2008, Presented at the SAS Global Forum, March 2009

Using Generalized Additive Models in Marketing Mix Modeling: Presented at the NESUG Conference, November 2010.

Best Practices For Developing a Customer Livetime Value Framework Information Management, June 2011.

A comparison of PDLREG and GAM procedures in Measuring Dynamic Effects NESUG 2011, October 2011.

Implementing A Customer Lifetime Value Framework in SAS NESUG 2011, October 2011.